You’ve decided to become a freelance writer. You’ve polished your writing samples. Maybe you’ve even created a simple portfolio. Now comes the part that feels scary for many beginners: pitching your first client.
Reaching out with a proposal — especially your first — can feel intimidating. You might worry about sounding unprofessional, saying too much (or too little), or pricing yourself wrong. But crafting a strong proposal doesn’t require magic. It just requires clarity, confidence, and relevance.
In this article, you’ll learn exactly how to create your first client proposal: what to include, how to structure it, what mistakes to avoid, and how to increase your chances of getting a “yes.”
What Is a Writing Proposal?
A writing proposal is a message, email, or document that explains:
- Who you are
- What writing services you’re offering
- Why you’re the right person for the project
- What the client can expect in terms of deliverables, time, and pricing
Whether you’re replying to a job board ad, cold-pitching a potential client, or responding to a referral, your proposal is your first impression — and your opportunity to turn interest into a contract.
Before You Write: Understand the Client’s Needs
Your proposal should never feel generic. It should be specific to the client and their goals.
Before you write a single word, ask yourself:
- What kind of content does this client need? (blog posts, emails, website copy, etc.)
- Who is their target audience?
- What tone and style fits their brand?
- What problem are they trying to solve by hiring a writer?
If you’re applying to a job post, study the description carefully. If you’re reaching out cold, explore the client’s website and social media to understand their brand voice and values.
Structure of a Great First Proposal
Here’s a simple and effective structure you can follow for your first proposal:
1. Friendly and Professional Greeting
Start with a warm, personalized greeting. Avoid stiff phrases like “To Whom It May Concern.” If you know the recipient’s name, use it.
Example:
“Hi Sarah,
I came across your post looking for a content writer for your wellness blog, and I’d love to help!”
2. Quick Introduction (Keep It Human)
In 2–3 sentences, introduce yourself. Mention your background briefly — don’t overexplain.
Example:
“I’m a freelance writer specializing in health and lifestyle content. I’ve written articles for growing brands like [X] and [Y], and I love creating engaging, reader-focused content that delivers real value.”
If you’re brand new, focus on your passion, niche interest, or any relevant skills (like research, editing, SEO, etc.).
3. Show You Understand Their Needs
This is where you stand out. Instead of just talking about yourself, talk about them.
Example:
“I noticed your blog covers practical wellness topics for busy professionals. I’d be excited to contribute articles that are informative, easy to read, and aligned with your brand’s voice.”
Mention a blog post, product, or mission from their brand to show that you’ve done your homework.
4. Propose a Specific Solution
Offer a clear, concrete idea of how you can help — even suggest a few article topics or types of content.
Example:
“I’d love to write a series of blog posts on topics like:
- Simple Morning Habits for Better Focus
- How to Stay Active Working From Home
- Healthy Snacks That Don’t Feel Like a Diet”
Tailoring your suggestions to their brand’s theme shows initiative and value.
5. Include Rates and Deliverables (Be Clear)
Be transparent about your pricing and what it includes. If you’re unsure, use ranges or suggest a call.
Example:
“My rate for blog posts starts at $80 for up to 1,000 words, including basic SEO formatting, a meta description, and one round of revisions. I can deliver within 3 business days after approval.”
Important: Don’t undersell yourself. Even as a beginner, you deserve fair pay for quality work. If you’re still building confidence, focus on the value you’re offering.
6. Call to Action
Wrap up with a clear invitation for the next step.
Example:
“If you think we might be a good fit, I’d be happy to chat further or provide a sample. Let me know what works best for you!”
7. Professional Sign-Off
Keep it friendly but polished:
Best regards,
[Your Name]
[Email Address]
[Portfolio Link, if you have one]
Things to Avoid in Your First Proposal
- Being vague or overly general
Avoid saying “I can write anything.” Focus on a niche or tone that matches the client. - Sounding desperate or unsure
Phrases like “I’m just starting out, but…” can make you sound uncertain. Instead, highlight what you can do well. - Over-explaining your resume
Your proposal isn’t a full biography. Keep the focus on how you’ll help the client. - Underselling yourself
Even if you’re new, don’t price yourself below minimum wage. Clients who respect writers will pay fair rates.
Optional: Attach or Link to a Sample
If you have a writing sample, blog post, or document, include a link. It gives clients something to see right away.
If you don’t have one yet, offer to write a short custom sample based on their brand — this often gets more attention than a generic portfolio.
Example:
“If you’d like, I can send over a short sample article tailored to your brand voice.”
Follow Up Without Being Pushy
If you don’t hear back in 5–7 days, send a polite follow-up. Keep it short and friendly.
Example:
“Hi Sarah, just checking in to see if you had a chance to review my proposal. Let me know if you need anything else from me!”
Clients are busy — a gentle nudge can make the difference.
Final Thoughts: Proposals Are Conversations, Not Sales Pitches
Your first proposal doesn’t need to be perfect — it just needs to feel genuine and professional.
You’re not begging for work. You’re offering a solution.
Start simple. Focus on understanding the client, offering specific value, and communicating clearly. With time, sending proposals will feel natural — and soon, clients will be coming to you.