Video content has exploded in popularity. From YouTube to TikTok to business explainer videos, audiences are consuming more video than ever before. And behind every effective video is a well-written script.
If you’re a freelance writer, scriptwriting is a high-demand skill that opens the door to new clients, higher rates, and exciting creative projects. The best part? You don’t need film school to get started—just strong writing fundamentals and an understanding of how visual storytelling works.
In this guide, you’ll learn what video scriptwriting involves, where the opportunities are, and how to write scripts that engage and convert.
Why Video Scriptwriting Is in High Demand
As brands and creators rush to connect with audiences online, video has become the most engaging format for content marketing, education, and entertainment.
According to Wyzowl’s 2024 Video Marketing Statistics:
- 91% of businesses use video as a marketing tool
- 89% say video gives them a good ROI
- 66% of consumers prefer short-form video to learn about a product
But most business owners and content creators aren’t skilled at writing. That’s where freelance scriptwriters come in.
What Exactly Is a Video Script?
A video script is the written blueprint for a video’s spoken content, visuals, and tone. It outlines:
- What the narrator or characters say (dialogue/voiceover)
- What appears on screen (actions, transitions, text overlays)
- The pacing and flow of the story or message
- The structure—from hook to call to action
A strong script ensures the video communicates clearly and keeps viewers watching until the end.
Types of Videos That Need Scripts
Here are some common video types where your writing skills are needed:
1. YouTube Videos
Educational content, tutorials, product reviews, storytelling, commentary
2. Explainer Videos
Short animated or live-action videos that simplify complex topics (used by startups and SaaS companies)
3. Social Media Videos
Short-form content for Instagram Reels, TikTok, Facebook, and YouTube Shorts
4. Video Ads
Promotional videos for products or services—these are performance-driven and often conversion-focused
5. Online Courses and Webinars
Educational scripts for instructors, coaches, or course creators
6. Brand Stories
Videos about a company’s mission, founders, or product journey
7. Internal or Corporate Videos
Training videos, onboarding guides, or internal announcements
As a scriptwriter, you can specialize in one type or offer general services depending on your niche.
The Structure of an Effective Video Script
The length and style of your script will vary, but most follow a similar structure:
1. Hook (0–15 seconds)
Grab attention immediately. This can be:
- A question (“Do you struggle to stay focused?”)
- A bold statement (“Most freelancers lose money because of this one mistake.”)
- A visual shock or interesting fact
2. Introduction
Quickly explain what the video is about and why the viewer should keep watching.
“In today’s video, I’ll show you three proven ways to write video scripts that keep people watching.”
3. Body (Main Content)
Deliver the value. Break the content into clear, logical sections or steps.
Use transitions like:
- “First…”
- “Next…”
- “Now that you understand…”
- “Let’s move on to…”
Use short sentences and simple language for clarity and pacing.
4. Call to Action (CTA)
End with a clear next step.
Examples:
- “Subscribe for more videos like this.”
- “Visit our site to learn more.”
- “Download your free script template below.”
Key Elements to Include in Your Script
A polished script usually includes:
- Dialogue or voiceover text
- Scene directions (e.g., [Cut to screen recording], [Show product image])
- Visual cues (e.g., [Text: “Step 1: Define Your Audience”])
- Timing or pacing notes (if needed)
- Tone guidance (e.g., casual, formal, funny, energetic)
The more detail you provide, the easier it is for the client or video team to bring your words to life.
Tips for Writing Engaging Video Scripts
1. Write for the Ear, Not the Eye
Video scripts are meant to be spoken aloud. Use conversational language, contractions, and a natural tone.
Example:
Instead of: “It is important to maximize productivity.”
Say: “If you want to get more done, here’s what actually works.”
2. Keep Sentences Short and Punchy
Long, complex sentences are hard to follow in video. Aim for clarity over complexity.
3. Use Pauses and Emphasis
Use punctuation or line breaks to indicate pauses.
Use CAPS or bold (in brackets) to indicate emphasis.
“This ONE trick will completely change the way you write.”
4. Show, Don’t Just Tell
Suggest visuals that help illustrate your points. Think: B-roll, animations, screenshots, on-screen text.
Example:
“While I explain, let’s show a quick clip of a messy desk vs. an organized workspace.”
5. Match the Tone to the Brand
Is it playful? Serious? Corporate? Match the script’s voice to the client’s branding.
6. End Strong
The final 5–10 seconds of the video are critical. Reinforce your message, include a clear CTA, and leave the viewer with a lasting impression.
How to Format a Video Script
There’s no universal format, but here’s a simple and professional layout:
| Time (optional) | Visual / Scene | Dialogue / Voiceover |
|---|---|---|
| 0:00–0:10 | Close-up of speaker, upbeat music | “Struggling to stay productive while working from home?” |
| 0:10–0:20 | B-roll of messy desk and calendar | “You’re not alone. But I’ve got three simple hacks to fix it.” |
| 0:20–0:30 | Step 1 overlay, screen recording | “First, use time blocks to schedule your day…” |
This helps your client or production team visualize the entire experience.
Where to Find Video Scriptwriting Jobs
Now that you’re ready to offer this skill, here’s where to find work:
- Upwork – Many clients post script jobs for explainer videos or YouTube
- Fiverr – Offer video script packages by word count or length
- LinkedIn – Pitch creators, agencies, or small businesses who use video
- Production Companies – Partner with video editors or creators who need scripts
- Content Agencies – Many agencies hire freelance writers for video content
Pro Tip: Add “Scriptwriting” or “Video Copywriting” to your LinkedIn headline and portfolio.
Pricing Your Video Scripts
Rates can vary based on experience, industry, and video type. Here are some ballpark ranges:
- Short script (under 1 minute): $50–$150
- Explainer video (1–2 minutes): $150–$300
- YouTube video (3–10 minutes): $100–$500
- Branded content or ads: $250–$1,000+
As with all freelance work, start with fair rates and raise them as your experience and demand grow.
Final Thoughts: A Growing Opportunity for Writers
Video scriptwriting is a growing, profitable, and creative niche for freelance writers. As more businesses and creators invest in video content, the need for skilled writers will only increase.
If you already know how to write clearly and connect with audiences, learning to write for video is a natural next step. Practice, study high-performing videos, and create a few samples—and soon, you’ll be adding a valuable new service to your freelance writing business.