You’ve created a few writing samples. You’ve brushed up on your writing skills. Now comes one of the most exciting — and intimidating — parts of your freelance writing journey: finding your first clients.
This stage can feel overwhelming. Where do you even look? How do you convince someone to hire you when you don’t have much experience?
The truth is: there are plenty of places to find freelance writing jobs, even as a beginner. In this article, we’ll explore several platforms and strategies to help you land your first clients and start building your freelance career.
Set the Right Expectations First
Before you start your search, understand that:
- It takes time. You might apply to 20 jobs before getting your first one — and that’s normal.
- You may start small. Your first few gigs might not pay a lot, but they’re stepping stones.
- Reputation matters. Doing great work for a small client often leads to bigger opportunities.
Start with the goal of building trust, relationships, and testimonials. The money grows as your credibility grows.
Option 1: Freelance Marketplaces
Freelance platforms are some of the most beginner-friendly places to get started. You can create a profile, showcase your samples, and apply to jobs.
1. Upwork
- One of the biggest platforms for freelancers
- Offers both short-term and long-term writing projects
- Clients post detailed job descriptions
Tips:
- Write personalized proposals
- Start with lower competition niches (e.g., product descriptions, blog ghostwriting)
- Focus on great communication
2. Fiverr
- You create writing services (“gigs”) and clients come to you
- Popular for niche services like SEO blogs, social media captions, etc.
Tips:
- Use keywords in your gig titles
- Add a video to increase engagement
- Offer fast delivery options
3. PeoplePerHour / Freelancer / Guru
- These are smaller than Upwork but have less competition
- Work well for writers targeting international markets
Option 2: Job Boards
Job boards are websites that list freelance opportunities. Many do not require prior experience, only quality samples.
1. ProBlogger Job Board
- Ideal for blog writers
- Quality clients often willing to pay fair rates
2. Freelance Writing Jobs (freelancewriting.com)
- Curates writing gigs from multiple sources
- Updated daily
3. We Work Remotely
- Focused on remote work, including content and copywriting
- Tech and startup companies post here
4. Content Writing Jobs (contentwritingjobs.com)
- Clean and simple platform for freelance writing jobs
- Filter by category and experience level
Tips:
- Apply early (jobs fill fast)
- Customize your application every time
- Show enthusiasm for their niche
Option 3: Facebook Groups and Online Communities
There are dozens of active Facebook groups and online communities where businesses and entrepreneurs post writing jobs.
Search for groups like:
- Freelance Content Writers
- Copywriter Cafe
- The Copywriter Club
- Content Marketing Lounge
Tips:
- Be helpful and engage with posts (don’t just promote yourself)
- Reach out respectfully if someone posts a gig
- Follow group rules
You can also join communities on:
- Reddit (r/freelance, r/HireAWriter)
- Slack groups for marketers and creators
- Discord servers for freelancers
Option 4: Cold Pitching
Cold pitching means reaching out directly to businesses and offering your writing services — even if they haven’t posted a job.
It sounds scary, but it works, especially if you’re targeting:
- Small local businesses
- Startups
- Bloggers or coaches
- Ecommerce stores
How to do it:
- Find a business with weak or no blog content
- Write a short, personalized email explaining how you can help
- Attach or link to a relevant writing sample
Example:
Hi [Name],
I came across your website and noticed you don’t currently have a blog. As a freelance writer who specializes in [topic], I’d love to help you create valuable content that brings more traffic and builds trust with your customers.Here’s a sample article I wrote: [link].
If that sounds helpful, I’d be happy to offer a free content idea or discuss how I can support your goals.
Best regards,
[Your Name]
Personalization is the key. Don’t send mass emails.
Option 5: Tap Into Your Existing Network
You don’t need to wait for strangers to hire you. People you already know might need help—or know someone who does.
Let your network know:
- You’re now offering freelance writing services
- What types of content you write (blogs, social media, website copy, etc.)
- How they can reach you
Try this:
- Post on LinkedIn or Instagram
- Send messages to friends or former coworkers
- Ask if anyone needs help with writing or knows someone who does
Many beginner writers land their first client through a friend of a friend.
What to Include in Your Application or Pitch
When applying for writing jobs or sending pitches, keep it short, clear, and focused on value.
Essentials:
- A short, friendly intro
- Your relevant experience or samples
- A specific reason why you’re a good fit
- A link to your portfolio
- A call to action (e.g., “Let me know if you’d like to chat!”)
Don’t say:
“I’m new and just starting out.”
Do say:
“I’ve written articles in [topic], and here’s a sample that shows how I approach engaging and helpful content.”
Confidence matters—even if you’re new.
Avoid These Common Mistakes
- Copy-pasting the same message to every client
- Sending generic proposals with no personality
- Waiting too long to start applying
- Undercharging so much that you feel demotivated
- Ghosting after applying (always follow up once if you don’t hear back)
Final Words: Your First Client Is Just the Beginning
Getting your first writing client might take effort, but once you land one, the process becomes easier. You gain:
- Confidence
- Testimonials
- Portfolio pieces
- Momentum
Don’t wait to feel “ready.” Start showing your work. Start reaching out. Start applying. Even one response could be the start of your writing career.